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Infosys Wants to Make the Store a Web Page

12 Sep 2008

So much goes on inside a store that marketers don't know about. Sure, they know what products people purchase, but the physical retail environment just doesn't lend itself to measurable information about how much time people spend looking at a display, what products they considered buying but didn't, or which ones they simply ignored.

On the Web of course, that information is considerably easier to track.

Enter Infosys (NASDAQ: INFY), an India-based IT services and consulting firm hoping to provide a pipeline that will deliver highly nuanced information about shopper behavior to retailers and consumer-packaged goods (CPG) companies.

Today Infosys plans to unveil ShoppingTrip 360, a system of wireless sensors that retailers place throughout their stores to monitor things like traffic flow and report on shoppers' interests. Infosys' immodest goal is to generate the same quantifiable insights that are inherent in e-commerce from brick-and-mortar retailers.